Whether you’re starting a business, rolling out a new product/service, or simply trying to grow your audience, digital advertising is just a perfect combination of efficacy and budget-conscious. Our fully-managed campaigns start by identifying your goals and your target audience — and from there, we craft the messaging, design the creatives, and integrate everything with your website, email, and CRM. Careful monitoring and tweaking come standard, as do analytics reports. The result is pure ROI.
Oh boy, do they ever! Gone are the days where your only options to advertise were with wonky, weird-sized ads on the top or side of web pages or annoying popups that covered your whole screen and won’t go away. (I mean, those are still options, we just have better ones.) We can help you advertise to your existing audience, to “lookalikes” of your existing audience, and to completely new target markets via search engines, social media channels, podcasts, streaming apps, and more — with less spend and better results than alternative forms of advertising.
We get it, it can be super annoying to click on one thing and suddenly have a barrage of ads for that thing everywhere you look. This is called “retargeting,” and if done correctly it’s actually an unbelievably effective form of marketing. Ever heard of the old adage, “it takes 7 times for someone to see an advertisement for something before they take action”? Well, nowadays that number is more like 10 times. People don’t usually become paying customers or fill out a contact form the first time they interact with or see your brand. Retargeting allows you, your product, or your service to be seen many more times than a traditional ad, and much quicker — and they can (and should) be done in a way that doesn’t feel intrusive or annoying.
It depends on your goals! We don’t recommend a single form of marketing or advertising across every industry or specialty — in fact, it’s our goal to research and tailor our advertising recommendations based on a number of factors. We know that certain forms of advertising tend to be more effective than others, sure, but if your audience isn’t on that particular website, social platform, or app, then it wouldn’t make sense for us to recommend it. Marketing is weird, ever-changing, and sometimes non-linear — and it’s our job to find the right tactics for your business.
Again, it all depends on your goals. There are so many different ways to measure success when it comes to advertising in particular — video views, impressions, website visits, leads, phone calls, purchases — but at the end of the day, growing your business is what we’re concerned with. Part of the nice thing about having an agency as your marketing partner is that we know each and every tool inside and out, which means less time (and money) are wasted determining what’s going to work best for you and your brand. So when it comes time to take a look at ad performance, you’ll have a very good idea of what the numbers mean, and why they matter.