Yes. Unequivocally, yes. Social media is everywhere, in every country, used by every age/gender/income demographic. Your competitors are likely utilizing social; even if they’re not, that’s an amazing opportunity to get out ahead of them. Just like with a website, if a potential customer is trying to find you on Facebook, and you’re nowhere to be found, it might make them look elsewhere. If nothing else, it’s another excellent opportunity to fill the search engine pages with your brand.

This is a fun question. Sure, user growth on the platform has slowed. Sure, it gets skewered in the media and in Washington frequently. Sure, it’s made its fair share of garbage decisions over the years. However… it counts A THIRD of the entire world population among its monthly active users. That’s 2.5 Billion people. Plus, more than 22% of all online ad dollars — across the entire internet — belong to Facebook ads. Facebook also owns Instagram. So, while it may have fallen out of favor amongst politicians, kids, and the media, it’s still one of the most powerful marketing tools available.

Generally speaking, yes — but the definition of “often” will vary from brand to brand. Depending on your industry, audience size, goals, and many other factors, it may make sense to post multiple times per day — or maybe only a few times per week. What’s definitely not ideal is to have social media profiles that are devoid of content, or even worse — filled with old content. Just like a website your social media profiles are a representation of your brand, and the last thing you want is to give your audience the impression that you’re out of business or non-existent.

It’s possible that you can! It all depends on a number of factors, but having an agency handle your social presence can alleviate a number of issues — time, cost, expertise, and efficacy chief among them. Ask yourself these questions when determining how you want to proceed with social: Do I have someone in the organization who is excellent at writing, graphic design, IT, research, scheduling, and attention to detail? Does this person have 5-10 hours per week to devote to this? Is this person also willing to become the customer service rep for customers and prospects across your social channels? It can be surprising how much work goes into effective social media marketing — and oftentimes, letting experts do the work for you is a great solution.