How do you get people to quickly understand and subsequently want to invest in something that they’ve never conceptualized before? This was the crux of the marketing problem that was nagging at Seriatim’s founder, Sonya Weishappel.
Upon consulting with Sonya and her team, we quickly became attuned to the fact that Seriatim has an especially unique position within the professional organizing industry. As a certified professional organizer with more than 20 years of experience, the only professional organizer to be admitted into the Goldman Sachs 10,000 Small Businesses™ program, and a pioneer in developing one of the industry’s first digital inventory products, we knew that every component of Seriatim’s marketing strategy needed to strike a perfect balance between approachability and gravitas.
We utilized abstract patterns throughout the website as a creative nod to the organizational skills that Seriatim brings to their clients. It adds dimension to their website and also inspired the use of intricately organized items to showcase across their social media accounts. The social media photography strikes that balance of playful and harmonious by honoring the idea of how special objects are and how they can even spark joy out of the context of your home.
With Delphi’s help, Seriatim has been able to refine their messaging and identify key target markets, allowing them to reach more qualified leads and shorten the sales funnel of their intricate suite of service offerings. Their beautiful website, engaging social media presence, and crisp marketing collateral have expanded their ability to close deals and secure new clients.
I have done business with Matt, Kiwi, and the Delphi team for years. They have done marvelous work on my website and continue to help me with my social media. They've been invaluable in growing my business. They're honest, hard-working, and friendly, and I warmly recommend them.
