With over 20 years of experience in orthopedics working in a variety of settings, from hospitals to home care and even lecturing and offering specialized clinics, Shannon Leggett came to us ready to branch out and build up her burgeoning Physical Therapy business. Of course, what she was offering wasn’t just traditional sports medicine, but rather a unique, personalized methodology that weaves in yoga, breath work, and mindful movement in order to treat her clients from a nervous system standpoint. Through this holistic and integrative approach, Shannon provides alternative and effective methods of care to help people simply live better. After experiencing Shannon’s passion for this work first hand, we knew we had to create a brand that reflected that warm spirit of individuality and connected healing.
Inspired by her renowned “healing hands,” which were words uttered by one of her longstanding clients, we were instantly drawn to the idea of building the primary visual of Shannon’s brand around fingerprints. Just as no two fingerprints are the same, each human being that works with Shannon is unique and receives quality care tailored to their specific needs. The logo we ultimately created is centered around an organic fingerprint-like design, which is able to expand into various brand patterns celebrating the power of connectivity, as it builds and creates an entire system of movement as it grows, lives, and breathes.
The fingerprint symbol is balanced out with a solid dot or circle. In history, circles have represented many forms of symbolism including: totality and wholeness, the self or self-awareness and realization, as well as, potential or creative energy. In this design, the dot is the core, a place of grounding, to center ones self along their wellness and life journey.
Over the course of a few months working with us, we were able to create a truly stunning, meaningful brand for Shannon that she fell in love with just as much as we fell in love with her and her incredible zest for the healing work she provides for so many. Aside from her logo and supporting design visuals, this process included a full day photoshoot as we captured in real-time her joyful spirit and undeniable know-how across various locations in NYC, as well as designing and developing a gorgeous website that brought all of those core elements together in an eye-catching and impactful approach. Over a year later, we still receive glowing reviews from Shannon and are so excited to see what lies ahead for her and her business.
I can’t tell you how much I love my logo in all it’s forms. It makes me happy and feel confident, even when I feel like I don’t know what the heck I’m doing. I cannot express how grateful I am for all of your patience, guidance, encouragement, thoughtfulness, creativity, and hard work. This has been such an amazing journey! The best part... it’s just beginning!
