Amanda Wiss, founder of Urban Clarity, came to us with a problem: Her company was one of the fastest-growing professional organizing companies in New York City, but her digital presence wasn’t an accurate representation of her stellar work (and client-satisfaction rates). In particular, an outdated website was proving to be a significant sticking point in her sales funnel.
After auditing Urban Clarity’s existing marketing materials and realized that we had stumbled upon an exciting prospect: a brand with the proverbial “good bones” to build on. Amanda felt (and we agreed) that her strongest assets were her eye-catching logo, distinct color palette, and the fact that her clients typically became superfans after working with her. On the design side, we used the logo and color palette as a foundation to craft a modern, mobile-friendly, SEO-optimized website designed specifically to convert casual visitors into solid leads. Back in the real world, we leveraged the goodwill of her previous clients to film a suite of testimonial videos, featuring their gushing praise alongside shots of their beautifully organized New York City homes. Not only did these videos liven up the website’s testimonial page, but they also became central components of a digital advertising campaign across multiple platforms.
While our work with them continues, within a single year of digital marketing for Urban Clarity, we’ve been able to achieve:
Matt and his team are nothing short of phenomenal. They are truly full-service in every way imaginable. Not only did they create an incredible website, complete with compelling video testimonials, but also provide us with SEO, graphic design and email marketing services. They are responsive, caring and a true delight. I feel very lucky to have found them because our relationship feels more like a partnership where my concerns are theirs. They proactively address challenges before I know I even have them.
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