In a world of constantly changing marketing tools and tactics, there is still no better way to reach your current customers than through email — it’s direct, focused, and allows you to go into detail with your messaging in a way that other forms of marketing can’t touch. Our fully-managed email marketing services give your brand a complete solution that includes content development, design, funnel-building, audience management and more, all while keeping an eye on regulatory and privacy considerations.
Do they ever! Email marketing might be the world’s most popular and effective form of marketing. Worldwide, average open rates (the percentage of people who actually open your emails out of everyone who received them) are holding strong at around 20%. That means, out of every 100 customers you send an email to, 20 of them will open and read your email. Our job is to beat that number as often as possible, and we do an excellent job at it. Plus, emails work across every kind of desktop, laptop, smartphone, tablet, smart watch and smart fridge, and it costs next to nothing to send them. Sounds pretty effective to us.
Absolutely. If you’re just starting out, or even if you have a decent-size list, we’re experts at identifying your target market, getting your brand in front of them, and enticing them to learn more about you by signing up for your emails. We always like to say that “nothing works in a vacuum” — to grow your email list, you’ll need an engaging website and sign-up forms, a robust social and advertising program to target the right people, and gorgeous design and creative to entice them to take action. When it all works together, the possibilities are endless!
Yes — these types are called “segments,” and they’re amazingly beneficial to marketing programs. Segments allow us to group different types of people on your email lists by whatever category we want — location, industry, how they signed up to the list, purchaser, prospect — and send that group specific emails with specific messaging. This kind of personalization makes the receiver much more likely to open and interact with the email, since it’s infinitely more likely that the email will be geared toward their needs. We can even use your email lists and segments as audiences for digital advertising campaigns!
Definitely. Outside of the standard open rate percentage there are lots of metrics that we track to measure the success of an email marketing program. Emails have click-through rates just like Google ads do, so tracking website traffic from your emails becomes really important. By adding things like trackable links to the email blasts, we can view a user’s journey from your email through your entire website — what pages they visited, in what order, if they made a purchase, and where they ended up. In addition, we can even A/B test different versions of the same email, to compare performance between different messaging, creative, or calls to action.