There is not a business that I can think of that wouldn’t benefit from a dominant search engine ranking. Even if the majority of your customer traffic comes from elsewhere, how your business shows up on the internet is about your reputation as much as it is anything else. Think about it: Reviews, your hours of operation, directions to your location, what you offer, your website address — these are all elements of your business that are directly affected by SEO.

It depends on what your business’ overall goals are — results don’t always just mean a #1 ranking on the front page of Google. No matter what you’re looking for, after we put together a strategy and lay out a clear set of deliverables, you can expect to start seeing results in as little as 90 days. Remember — SEO is a long-game tactic; it can be truly transformative for your business, but it’s a sustained effort and sometimes a waiting game. For faster results, you might want to pair SEO with online advertising for a 1-2 punch.

It certainly shouldn’t. There are definitely “agencies” and “SEO experts” out there who will resort to all sorts of borderline or straight-up unethical or dangerous tactics — you can usually spot them by what they’re “guaranteeing” as far as results. Google is well aware of these kinds of bad actors at this point, and working with them can tank your business’ online presence. So don’t. And if you’re not sure, just ask us! Or, you know, just work with us instead.

Great question! There’s not just a single metric that tells us if our SEO efforts are having an effect — again, it all comes down to your goals. Website traffic, search engine position, keyword rankings, backlinks, conversions — these are all pieces of data that carry weight. At the end of the day, what matters to us (and likely to you, too) is whether or not these efforts are making a difference to the thing that matters most: your bottom line.